Digital Marketing for Lawyers: Getting New Clients from the Digital World
Reading Time: 6 minutes
Lawyers, like most professionals, rely on referrals and word-of-mouth to get new clients. But with more and more people researching legal services online, attorneys need to have a strong digital marketing strategy in place to reach potential clients.
Improve your SEO
Try Live Chat and/or Text Services
Utilize search engine marketing (SEM)
(Bay Area Video is developed by NTD Digital.)
Video marketing
While video takes more to produce than other types of content, it’s a powerful way to reach potential clients because video is much more engaging, and very few firms are taking full advantage of this method of digital marketing for lawyers.
With platforms like YouTube and Facebook, you can reach a large audience with your video content. Before you can get started with this, you need to understand your audience and what they’re looking for, then use video to engage with them about topics they’re interested in. In video you can introduce your audience to your law firm, educate potential clients about your services, and over frequently asked questions, while providing the information your audience is seeking out.
If you’re an attorney who is interested in learning how digital marketing can help you get more clients, please contact us for a free consultation. Our team of experts would be happy to help you develop a strategy that will reach potential clients online!
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