Reach More Vacationers Through Influencer Marketing
by Chun Lee in Marketing Strategies
Reading Time: 7 minutes
Are you ready to step into a realm where captivating destinations and life-changing experiences are just a click away? Welcome to the world of travel and tourism influencer marketing. It transforms ordinary people into exceptional storytellers, inspiring wanderlust and revolutionizing the way we plan our adventures.
In this dynamic digital age, influencers hold the key to unlocking hidden gems, adventures, and unforgettable encounters. They lead their followers on exhilarating global journeys. They hold plenty of experience in captivating their followers through authentic storytelling which entices travelers and can take your travel business to unprecedented heights.
What does the traveler truly desire?
Travel customers usually fall into three major categories; either they are thrill seekers, business travelers, or couples who want to celebrate a milestone. Regardless of their travel preferences, every customer is looking for a brand that understands their needs and offers them affordable and convenient options.
Benefits of Influencer marketing for the travel/tourism industry:
According to research, 49% of consumers depend on the recommendations given by influencers to make decisions regarding travel destinations. Collaborating with influencers can be beneficial for the travel and tourism industry in many ways.
Increased Brand Awareness：
Influencer helps in increasing your reach and allows you to connect with a vast range of travel customers. The dedicated followers of today’s influencers can elevate your brand awareness and provide you with the maximum exposure.
Trust and Credibility:
Moreover, the influencers have a strong bond with their followers based on authenticity and trust. When an influencer talks about their experience of travel destinations, it sounds like a genuine endorsement rather than a paid advertisement. You can use this bond of trust to build credibility for your business and attract more travelers.
Targeted Marketing:
While collaborating with influencers whose followers are exactly the audience you want to target, you can effectively reach potential travelers. These people will be genuinely interested in your travel business and ensure high conversion rates.
Social Media exposure:
Influencer marketing can be a powerful avenue for travel inspiration and information sharing through social media platforms. Another benefit of influencer marketing can be in the form of social media exposure when influencers showcase your brand or destination to their dedicated followers, ultimately leading to increased business exposure and engagement through likes, shares, comments, and attractive content creation.
Influencer Strategies to Attract More Travelers:
Get ready to explore how influencer strategies can be used to attract vast audiences and leads. It can help revolutionize your travel business.
- Video Content:
Influencers can create visually appealing video content which includes destination highlights, hotel tours through vlogs, or documenting their own experiences. One of the best examples of video content strategy is the “Discover Los Angeles” campaign. By leveraging the popularity and reach of social media influencers, this campaign generated videos, including insider tips to attract a wide range of potential travelers. - Short-Form Content:
This type of content includes short-form content platforms like TikTok and Instagram Reels. Catchy and concise videos are tending nowadays as people are only interested in watching content that summarizes stunning views, exciting activities, or unique aspects in short form which saves time.
One of the best examples of a successful short-form content strategy is Airbnb’s collaboration with TikTok influencers for their #NightAt campaign. In this campaign, Airbnb collaborated with popular TikTok creators to promote unique overnight stays at extraordinary locations all around the world. By leveraging the viral nature of these short-form videos Airbnb successfully created a buzz and brand awareness. - Instagram posts and stories:
A real-life example to showcase the potential of this influencer strategy is when Tourism Australia collaborated with Sorelle Amore, a travel influencer with a significant following on Instagram. Sorelle created a series of Instagram posts and stories to promote the country’s stunning landscapes and unique experiences during her travel across Australia. She promoted tourism with behind-the-scene stories, interactive polls, Q&A sessions, and live updates throughout her stay. - Blogging and long-form Content:
One of the best examples of Blogging and long-form influencer strategy is when “Visit California” collaborated with Nomadic Matt, a renowned travel blogger and author. He created comprehensive destination guides and travel itineraries related to perfect tourist attractions in California. Nomadic Matt then published detailed blogs on his website by providing deep insight and practical tips by mentioning his personal experiences. He covered various topics such as exploring national parks, road trips, coastal areas, and other outdoor and indoor adventures.
Some other type of strategies includes reviews and testimonials, giveaways and contests, Influencer takeover, Destination Guides and Itineraries, collaborative experiences, and Ambassador Programs.
Conclusion:
Influencers can play a vital role in your digital marketing strategies but you must remember to align your influencer strategies with your target audience, brand values, and marketing objectives to maximize their effectiveness, ultimately attracting more travelers and generating more leads.
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✓ Streamline communication
✓ Allow for more adequate comparisons
✓ Deep data analysis to adjust and readjust strategies for success
