Just a couple of decades ago, the main form of at-home entertainment for most people was to sit in front of their TV, with shows and movies airing at specific times on specific channels. Today things have taken a drastic turn, and with the advent of streaming services like Netflix and Hulu, along with live TV streaming through devices like Apple TV and Roku, more and more people are turning to digital content when they want to relax and unwind.
Given this growing trend, it is no surprise that advertisers are also taking note. CTV, or connected TV advertising, is a rapidly growing advertising channel that offers many benefits over traditional linear TV advertising. But what are the real benefits of CTV ads over traditional TV advertising?
What is CTV Advertising?
CTV stands for “Connected TV,” a type of digital media that allows users to stream video content from the internet directly through their TVs. It is a subset of OTT advertising (over the top advertising), which encompasses all TV or video content online, usually through streaming or video on demand (VOD).
As an advertising medium, CTV ads offer many benefits compared to traditional linear TV advertising. Whether you’re looking to reach a general audience or a specific demographic, CTV advertising is an effective and efficient way to engage with your target audience.
So what are the benefits of using CTV or OTT advertising for your business?
The Benefits of CTV Advertising
Advanced audience targeting
One of the major benefits of CTV advertising is advanced audience targeting. With linear TV advertising, you’re usually stuck advertising based on shows or programs, limiting how well you can target your audience.
With CTV advertising, however, you have much more control over who sees your ads so that you can be sure to reach the right audience and tailor your ads to appeal to them. That means instead of targeting specific shows, which could have a wide range of an audience, you can target users specifically. This can be achieved through sophisticated targeting capabilities that account for a wide range of user data, including age, gender, interests, location, and more.
Significantly reduced advertising costs
For the most part, advertising on linear TV was mostly limited to big-budget campaigns targeting a wide audience. CTV advertising has changed all that, opening up new opportunities for advertisers at every budget level to reach their target audiences in an efficient and cost-effective way.
With CTV, businesses have much greater flexibility regarding how marketers spend their advertising budget. This makes it an ideal platform for smaller businesses or startups looking to quickly grow their customer base without breaking the bank. It also allows larger businesses with big budgets to reach more targeted audiences for a lower cost.
Easy to track and analyze results
Another major benefit of CTV advertising is the ability to easily track and analyze the results of your campaigns. CTV advertising provides much more detailed data that provides insight into how your ads are performing so that you can optimize your campaigns and improve ROI.
So if you’re looking to reach a wider audience and get more bang for your buck, CTV advertising may be the perfect solution for you. The key benefits of advanced targeting, reduced costs, and measurable results can help you achieve your business goals and grow your customer base in no time.
Are you ready to leverage the power of CTV advertising for your business? Our agency can help you get started with the right strategies and tools to ensure your campaigns are successful.
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