Plastic Surgery Practice Marketing Strategies to Increase New Patient Leads
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Mike has a double chin for as long as he can remember. His Peter Griffin-esque chin had him bullied and made him feel unattractive. Unfortunately, the public views plastic surgeons as elite practitioners that perform aesthetic surgery. So, Mike did not know that a double chin surgery, can alter his Family Guy look and give him a new chin.
Fortunately, after watching a double chin surgery video on YouTube, Mike sought more answers online. His in-depth vetting process brought him into contact with a practice that had done extensive digital advertising for the plastic surgery market using the strategies below.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM)includes strategies like website facelifts, keyword research, and pay-per-click (PPC) advertising. SEM can help plastic and cosmetic surgeons provide information on surgeries making consumers aware of various surgical procedures.
Then, a good website can help convert new visitors into leads with lots of solid information on surgical procedures, before and after photos, bios of the doctors, etc. They want assurance that they have the best professional for the job. An attractive and easy-to-use website can give your practice a face and offer this assurance and influence.
Websites influence over 97% of prospective leads’ purchase decisions. So, focus on evergreen SEO content and sticky CTAs using top and middle-of-the-funnel keywords like ‘safe scar removal surgery’ or ‘effective double chin surgery’. Then integrate impressive before and after visuals into your content and optimize your site for mobile viewing.
Online reviews
Do you know that, 72% of patients read online reviews when vetting a prospective new provider? Besides location and insurance acceptance, reviews are the third most notable driver in healthcare provider decision-making amongst consumers.
It is for this reason that, Sandy kicked off her Brazilian butt lift (BBL) journey by first hounding friends that had done the popular cosmetic surgery. She wanted an honest rundown of their experience. Their reviews directed her to an aesthetic surgery center & medical spa’s website.
So, reviews are hands down the most crucial tool in your digital advertising for plastic surgery toolbox. Request reviews and publicize them on your website and social media pages. Additionally, 65% of patients say that it is essential for a healthcare service to respond to reviews. So, besides sprinkling these reviews on your digital marketing platforms, write responses to increase leads.
Google My Business (GMB)
Social Media Marketing
When Sandy wanted to get snatched and leave the fringes of mainstream beauty, she visited social media platforms for inspiration and reviews. Data shows that patients between 17 and 35 mostly seek breast augmentation procedures and visit TikTok, Snapchat, and Instagram. Then, patients between 36 and 70 often go for liposuction and huddle on Facebook and Instagram cosmetic surgery communities and networks.
Unfortunately, while many plastic surgery practices have social media accounts, only 15% of practitioners post content on their social media handles daily. So, get social and post content regularly. Also, partner with an influencer for more high-quality leads.
Video Marketing
Like Mike, 64% of people use online videos when researching healthcare providers. 56% of them learn specific health treatments from video content. So, create educational video content that explains complex surgeries and share them on social media platforms. Additionally, you can monetize your YouTube videos and create a new stream of income. You will build brand loyalty and affinity too.
Benefits of plastic surgery practice marketing
- Enhance your online presence
- Increases credibility
- It is a cost-effective plastic surgery market advertising strategy
- Enhances lead generation
- Builds awareness and enhances brand reputation
Many trauma, burn, and reconstruction patients miss out on life-changing reconstructive surgery due to a lack of awareness. So, use plastic surgery practice marketing strategies above and increase awareness amongst patients as you earn more leads.
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