Did you know that in 2022 the average social media user spent 2 hours and 28 minutes browsing social media daily?(Source: Hootsuite) While many users start out following friends and family, many consumers look to influencers for entertainment and inspiration. Whether it’s a blogger, a vlogger, or an Instagram influencer, they have become a trusted source for consumer purchasing decisions.
That’s why influencer marketing can be incredibly beneficial for ecommerce brands. Influencer marketing allows customers to see in “real life” how certain products can improve their lives. Because influencers have built trust and credibility with their followers, consumers are more likely to be influenced by their recommendations, and it’s a powerful tool for marketers looking to reach and engage consumers.
Unfortunately, some marketers still view influencer marketing as a way to just increase brand exposure, but there are many ways to strategically harness influencers to drive online sales. Influencers come in all shapes and sizes, and each one has the ability to connect with a unique audience.
Meets your customers where they are
Adds authenticity to your marketing
Provides user generated content
Many marketers don’t realize the value of user-generated content in driving online sales. The content created by influencers that your brand partners with can be posted on their own social media accounts, but it can also be incorporated into your brands own marketing strategies.
Whether you’re using user-generated content to create blog posts, email campaigns, or social media ads, influencers offer a powerful way to connect with and engage consumers on and off social media.
Access to shoppable posts
Many social media platforms now offer shoppable posts and stories that make it easier for consumers to purchase products directly from influencers. For instance, Instagram provides users with the ability to create posts in which they can tag products, display prices, and include a link to purchase the tagged items. These posts to an influencer’s audience combines their credibility with the convenience of a quick and easy purchase directly from the influencer’s platform.
Although there are people who initially thought influencer marketing was a fad that would pass, it’s obvious that driving online sales with influencer marketing is here to stay. By partnering with influencers who appeal to your target audience and developing targeted content strategies, marketers can leverage the power of influencers to drive sales, promote with authenticity, and provide user-generated content.
Whether you’re using influencer marketing on social media or other marketing strategies, it’s a powerful tool that can help your business achieve success. So if you’re looking to drive online sales, consider incorporating influencer marketing into your marketing strategies. We have experience with influencer marketing and can help you promote your online storefront or ecommerce business.
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