Over the last decade, social media has exploded and become a key marketing platform for businesses. People are spending more time than ever on social media, with average usage time growing year over year. One trend that has been growing more recently is short-form videos, which are quick videos under 60 seconds made specifically for social media channels like TikTok or Instagram Reels, and many businesses are beginning to leverage this powerful medium for social media marketing.
Short-form video is an amazing way to connect with customers and promote your business and has been growing rapidly with platforms like TikTok, Instagram Reels, and YouTube Shorts. With the right short-form video strategy, you can get your message across quickly and effectively.
In this article, we’ll look at some of the key benefits of short-form video, as well as explore some strategies for effectively using this powerful marketing tool.
Whether you’re looking to engage customers or promote your business on social media, these tips will help you get started with video shorts today.
Collaborate with niche specific influencers
If influencers weren’t popular enough before short-form videos became so prevalent, they are now. The short-form video has helped many influencers grow rapidly and connect with the audience in a way that wasn’t as impactful with just photos or longer-form content.
By partnering with social media influencers on TikTok especially, you can tap into their established audience and promote your business or product through their own special brand of social media magic. A quick video of a beauty influencer demoing your new makeup line, or another influencer within your niche highlighting how your product fits in their day to day lives, can go a long way in promoting your brand. This can be a great way to reach new customers and boost brand awareness quickly.
Create social media ads with short-form video
Photos with text are no longer enough to capture customers’ attention on social media. In fact, video advertising is quickly becoming the preferred medium for social media advertising. Whether it’s a mini review of your product or a quick how-to guide, these videos can get more traction than a photo or text can.
With short-form video advertising, you can easily create social media ads that engage and connect with your target audience in a way that they’re already engaging online. Because social media users are so used to this short-form video format, they naturally pay more attention to social media ads that look similar.
Produce entertaining explainer videos that stop the scroll
With short-form video, you can entertain your target audience and get their attention while still promoting your products. A 2022 TikTok Benchmarks Report by Dash Hudson revealed that brands that use entertainment in their content strategy grow 34% faster than companies that stick with a traditional marketing mindset.
When you create short-form explainer videos about your products with true entertainment value, rather than remaining more informational, you can stop social media users from scrolling by and attract their attention long enough to get them to engage with the video.
Add authenticity to your marketing
Short-form video is produced in a way that looks less produced. It’s more casual, which can help build trust and authenticity with your audience compared to professionally produced videos that look like a business filmed them. By creating authentic social media content via short-form video, you can connect more closely with customers and drive engagement.
Repurpose content to expand your marketing reach
Not all content will perform well on all social media platforms. But you already put the time into creating the content, so how can you ensure that it reaches the most people possible? With short-form video, you can easily repurpose this content into social media ads and other social media formats to reach more users.
Because you can now upload short-form video to many different platforms like TikTok, Instagram, Facebook, and YouTube, repurposing your videos across multiple platforms can help expand your reach and keep your marketing budget low.
Whether you’re looking to connect with new customers or boost brand awareness, short-form video is an extremely effective marketing tool. With social media sites like TikTok offering more opportunities for social media advertising than ever before, it has never been easier to engage your target audience and grow your business.
Are you ready to start leveraging the rapid growth that short-form video provides? Contact us today to start an engaging, authentic short-form video content strategy and watch your business grow!
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